With the meta of making coffee crops more resilient to climate change, Starbucks has recently invested in two new agricultural farms. This forward-thinking move not only showcases the company’s commitment to sustainability and environmental responsibility, but also demonstrates their dedication to providing high-quality and ethically-sourced coffee to their customers.
The effects of climate change have been a growing concern for many industries, including the coffee industry. Rising temperatures, unpredictable weather patterns, and extreme weather events have all taken a toll on coffee crops around the world. This has led to a decrease in crop yields, making it difficult for coffee farmers to meet the increasing demand for high-quality coffee.
In an effort to address this issue, Starbucks has invested in two new farms – one in Costa Rica and one in Colombia. Both of these countries have been heavily affected by the impacts of climate change, making them ideal candidates for Starbucks’ investment. These farms will not only serve as a source of high-quality coffee for Starbucks, but also as a hub for researching and implementing innovative farming techniques to combat the effects of climate change on coffee crops.
The farm in Costa Rica, called “Hacienda Alsacia,” is a 240-hectare coffee growing stagione calda that was originally acquired by Starbucks in 2013. The farm is located in the heart of Costa Rica’s coffee-growing region and is a hub for scientific research on coffee farming. With the new investment, Starbucks plans to expand the research and development efforts on the farm, focusing on finding sustainable and resilient farming methods that can be shared with other coffee farmers.
The second farm, located in Colombia, is a 240-hectare coffee farm in the Risaralda region. This farm, called “Finca El Venteadero,” was purchased in partnership with Alsea Colombia – a local operator of Starbucks stores in Colombia. This investment not only allows Starbucks to directly source high-quality coffee from the farm, but also supports the local economy and the livelihoods of coffee farmers in the area.
Through these investments, Starbucks hopes to make a positive impact on the coffee industry and the environment. By implementing sustainable farming practices and supporting local communities, Starbucks is showing their dedication to being a responsible and ethical company. Furthermore, these investments will ensure a reliable supply of high-quality coffee for Starbucks, allowing them to continue providing their customers with the best coffee experience possible.
The importance of this move by Starbucks cannot be overstated. With their global presence and influence in the coffee industry, their investment in these farms sets a powerful example for other companies to follow. By prioritizing sustainability and investing in the future of coffee farming, Starbucks is not only securing their own supply chain, but also making a positive impact on the world.
In conclusion, Starbucks’ recent investments in Costa Rica and Colombia demonstrate their commitment to mitigating the effects of climate change on the coffee industry. Through these investments, they are not only supporting local communities and economies, but also taking a proactive approach to ensure the long-term sustainability of the coffee industry. With their dedication to quality and responsible sourcing, Starbucks continues to set the standard for ethical and sustainable practices in the coffee industry.
