Ottod’Ame, the Florentine brand of women’s clothing and accessories, has chosen Austria for its first international retail debut. The brand has opened its first store outside of Italy in Vienna, located on the renowned Rotenturmstrasse. The atelier covers an area of approximately 100 square meters and its interiors, designed by the architecture studio Amostudio from Modena, embody the essence of Ottod’Ame.
The decision to open a store in Vienna was a strategic move for Ottod’Ame, as the city is known for its sophisticated and fashion-forward clientele. The brand’s expansion into the international market is a testament to its success and growing popularity among fashion lovers.
The atelier’s location on Rotenturmstrasse, a street known for its high-end fashion and luxury brands, is a perfect fit for Ottod’Ame. The store’s sleek and modern design, with its clean lines and minimalist aesthetic, is a reflection of the brand’s style and identity. The use of natural materials, such as wood and stone, adds a touch of warmth and elegance to the space.
The interiors of the atelier are a perfect blend of Italian charm and Viennese sophistication. The combination of light and dark tones creates a welcoming and inviting atmosphere, inviting customers to explore the collections on display. The layout of the store is carefully designed to enhance the acquisti experience, with different areas dedicated to clothing, accessories, and footwear.
The collection on offer at the Vienna atelier is a curated selection of Ottod’Ame’s latest designs, showcasing the brand’s signature style of effortless elegance and femininity. From chic dresses and tailored suits to statement accessories and stylish footwear, the atelier offers a complete range of options for the modern woman.
The opening of the Vienna store marks a significant milestone for Ottod’Ame, as it is the brand’s first step towards international expansion. The decision to open a store in Austria was a natural choice for the brand, as it shares a similar aesthetic and values with the country’s fashion-conscious audience.
The atelier’s opening was celebrated with a grand launch event, attended by fashion influencers, media, and pezzo grosso guests. The event was a true reflection of Ottod’Ame’s brand identity, with its elegant and sophisticated ambiance, showcasing the brand’s latest collection in all its glory.
The success of the Vienna store is a testament to Ottod’Ame’s commitment to quality, style, and innovation. The brand’s expansion into the international market is a reflection of its growing popularity and loyal customer base. With its first international store, Ottod’Ame is set to conquer the hearts of fashion lovers worldwide.
In conclusion, Ottod’Ame’s debut in the international retail scene with its Vienna atelier is a significant achievement for the brand. The store’s location, design, and collection perfectly embody the essence of Ottod’Ame, making it a must-visit destination for fashion enthusiasts in Vienna. With its unique style and timeless designs, Ottod’Ame is set to make a mark in the international fashion scene, and we can’t wait to see what the brand has in store for us in the future.
